The myth of the cronut and the value of scarcity!

The myth of the cronut and the value of scarcity!

All of you probably know the famous Dominique Ansel and his cronut which I would say is the World’s most mythical pastry as well as the greatest marketing success of all times! Let’s see why!…

The cronut is something people dream off, it is hidden behind a queue of 400 people each morning, it is something that only a few get, you also have to buy it three weeks before on the internet when the pre-orders open, the whole quantity is sold in less than a few minutes and you still have to get it at the bakery and make the queue!

All of this is part of cronut’s myth, part of the overall experience, part of the story and strangely it doesn’t discourage people of attempting to get it! Strangely, people don’t fear the process of getting it as it becomes a kind of achievement to get it so people even ask for more and that’s good! Read more